It is a fact, many online business owners and e-commerce retailers can benefit from the use of direct mail. With direct mail marketing, you can surely improve your conversion rates. It’s been said that using direct mail with backend marketing from your online customer list, can improve your conversions by over 30%. This is big!
If the concept of direct mail marketing sounds daunting or arduous, you must know it is just the opposite, especially if you are only sending material to your backend customer list. Some of the unique direct mail marketing ideas is sending out a one-page letter promoting your product or service; or, sending out a well-designed postcard that can achieve something very similar.
Postcard Direct Mail?
Through a postcard, you get to let your prospect “skip” through one of the steps that are required to view your message… you let them “skip” through opening up the letter. This is a big achievement. A great many people when they get their mail, they sort out the important letters or personal letters, from the entirety of the mass mail that they may get.
In case your letter seems like mass mail, no one will be seeing your offer to return to your website and likely buy from you again. It will simply not happen. Moreover, postcards are inexpensive items, stamps for it don’t cost a lot, and they’re easy to design. You can make a good looking design on it, that gives the postcard a pleasant, friendly feel.
Direct Mail is Easy!
If you have limited knowledge about direct mail marketing ideas, you will want to learn it and then apply it to your online business. Anyhow it is not difficult, and since you’re just going to use it for backend marketing (or possibly frontend marketing if you’re comfortable), you stand to make a lot of money from it.
Direct Mail for Frontend Marketing
If you want to do it for frontend marketing and convert offline leads into your email subscribers, you may very well do that also. For the best results, just go down to your local library and find something referred to as the “SRDS”. The SRDS means”Standard Rate and DataService”, and it helps discover targeted mailing lists that you can mail to.
Simply ensure you pick a quality list. There are a few people who like to spend as much as possible for a top-grade list, as they understand that it will result in insane sales for them in the long run; and they will bring in their money back. You can implement the same thing if you study up on the subject.
Direct mail is a foolproof marketing strategy for getting more money in your online business. The more you do it, the more probable you are to succeed with it in your business.