We get it! Running and managing a logo embroidery business is never easy. It allows you to maximize your full potential as you deal with client requirements, changes, and modifications for the rest of the day.
There are many cases where I have experienced embroiders dealing with customers face to face. Even though it is still the most simple and most effective form of communication, nature and business dealing have completely changed.
With just a few clicks, you can get your order customized, purchased and delivered to your doorstep. And just like any other conventional business dealing, you can improve it for the better – for yourself and your clients.
So now the question arises, how can you create a solid business acquisition for your logo embroidery online? The answer is simple and efficient – by applying digital marketing strategies. According to research conducted by the marketing network, digital marketing is responsible for generating 35% of the world’s revenue.
By applying this unique set of skills, you will not only elevate your business, but you will lay a solid foundation for the others around you. You can create viability for your customers to reach out to you digitally, interact and order through your website/social media page without having to visit your office.
So without any further delay, let us discuss the five basic yet the most important digital marketing strategies you can apply on your logo embroidery business.
- Study your designated audience first
I’m sure that when you started your business in the past, this idea may not have struck your mind, but believe me; you’d want to know your target market. Many professional marketers suggest that if you are targeting all sorts of the market, then you are playing with fire.
Every market niche has its own tastes and requirements. If you think you can fulfill the demands of every niche, then, by all means, you can, but I advise you to study your customer history in detail and select your target market accordingly.
As a professional embroider myself, I knew from day one that my target audience will be organizations looking to embroider apparel for their staff and promotions. I cannot say that I regret my decision, but I believe that thorough market analysis and research led me to choose my particular audience.
Needless to say that my instincts proved me right and I could have never been in a better position then I’m today. So choose your audience wisely and offer your services accordingly.
- Rank your business on Search Engine Optimization
If you have not heard about the practices of Search Engine Optimization and how it can help you elevate your business, then you are missing out on a lot of actionable audiences. SEO allows you to rank your business page/website on Google search results organically.
To achieve organic rankings in Google pages, you target a specific set of keywords related to your industry and your business. You use those keywords in your social media posts, website content, and blog content. You then link those specific keywords on a product or page of your website for the visitors to see.
When the visitors search for that particular keyword on Google, your business website will appear on the search screen, giving you high traffic, and revenue. This is the power of Search Engine Optimization, giving you maximum returns, improved traffic, and more business.
- Do you have a website for your embroidery business?
Time and time again, I ask my clients if they have a business website, social media page or any other point of communication where the customers can reach out to you besides telephone. And most of the time their answer is a firm no.
Industries and businesses need to realize that having a website for your business allows the prospects and customers to see what you offer. Surely, you can tell them through communication, but having a website creates an impression in the eyes of the customers that you are serious about your job.
Consider your business website as a portfolio. Before doing business with your company, customers and prospects would like to know more about the services you offer. What clients have you worked with in the past? Are there any pictures of the embroidery you did for them? Have they left you with a positive note?
These factors contribute a lot in generating revenue. Create a website outlining your services, your clients, and your business objectives. Keep your website as engaging as possible, and write your website content according to your audience.
There is a lot that I can say about the practices of digital marketing in the embroidery industry, but I’ll save some for later. If you like what I wrote then reach out to me and let me know how it helped you out in achieving your business goals.